Advertising | Urban Jungle
12
Dec
Dec
Beer Advertising (An Epic Failure in Differentiating Brands)
Think about beer advertising. Year after year we get slammed with an endless parade of beer ads. A few campaigns make us smile. Most make no impact at all and we've long forgotten. The forgotten ones are failures—of course; but even the memorable ones sometimes…
02
May
May
JCPenney Acknowledges You Hate Them
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest." For those not in the know, JCPenney suffered from one of the…
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
13
Jun
Jun
The Pitch. Everything I Hate About Advertising.
The Summary The Pitch, a reality show aimed to capitalize on the success of AMC's Mad Men, pits two advertising agencies against each other for a real account. So far, companies like PopChips, Frangelico, Subway, Waste Management, and JDRF (a non-profit organization funding Type 1…
26
Jan
Jan
It’s Smarter to Travel in Groups
It's not too often I comment positively on advertising, but every once and a while a rare treat arrives in my inbox that's too good not to share. Today is one of those days, and this is one of those treats. The following is a…
06
Feb
Feb
Superbowl’s #Adbowl Extravaganza
I have to be honest I spent more time scanning the #AdBowl hashtag comments on Twitter than I did watching football today. The game was great, but the online activity was incredibly interesting. The ups, the downs, the love, the hate—it had it all. While…
16
Dec
Dec
The Fantastic Voyage
Even if you’re not a gearhead, this Ferrari-Shell collaboration commercial should stir your soul. While, there’s very little spoken word (and what words are spoken are by none other than Top Gear’s James May), this Shell ad does a killer job of capturing the essence…
12
Nov
Nov
Hate / Love
I hate this video. I love this video. This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love…
04
Nov
Nov
Cannes Advertising Reel of Winners (Part 3 of 3)
All that glitters is gold? Perhaps and perhaps not. Check them out. Danna's Top 5 Gold Lion Winners: Closet Television Channel Betc Euro Rscg Paris, France "And that is how... " (you won a gold) Dinner Plans Telephone Service TBWA\Chiat\Day New York, United States of…
03
Nov
Nov
Cannes Advertising Reel of Winners (Part 2 of 3)
Here are the top dogs in the Silver Lions Category. But you don't have to take my word for it... Danna's Top 5 Silver Lion Winners: Campaign: Kitchen, Office, Hospital Client: Panda Cheese Agency: Advantage Marketing & Advertising Cairo, Egypt So I've sort of cheated…
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