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A brand strategy is the blueprint used to accomplish your business development goals.
After we learn everything we can about your company and where you aim to be, we put together a living document breaking the entire structure of your business down into a complete inventory and framework of components, materials and specifications.
Your brand strategy gives you a strong understanding of the competitive landscape. It clearly identifies what you have in hand that can be leveraged and what you will need to create or develop to maximize your competitiveness. It informs and guides your organization’s thinking, communications and behaviour—from mission and positioning to human resources policy. It directs the ifs, hows and wheres of company expansion and business development.
Most important of which is clarity. Clarity in the day-to-day operations of your business and clarity in the marketplace.
If you have a brand strategy, it’s your secret weapon, allowing you to develop a different kind of value in the marketplace. If you don’t, it’s the missing link forcing you to compete as a commodity rather than a brand.
Branding exist in the trades and business-to-business environment as well. Just look around. Companies that operate as strategically built brands, dominate—in every industry and category. The best evolve and grow while the weakest remain in obscurity or fizzle out and die.
We believe brand matters more today than ever before.
“Brand" has become one of the important corporate conversation topics of our time. With the ever-increasing presence of choice, strategic branding is the most efficient way of cutting through the clutter and reaching people’s hearts and minds.
With the right strategy, the brand is the real equity in a company. It’s what lies beyond the value of your balance sheet and fixed assets. It’s the difference between a good business idea and sustainable success. No matter what industry you’re in, strategically built brands win, time and time again.
You need to rebuild your brand if you want to be more than “good enough.”
You need to build your brand if your company lacks clarity and focus, you’re tired of your sales staff having to compete on price, you’re finding it hard to attract and retain the best people, your company has grown without a plan and plateaued, or there’s no overt pride in your organization.
A lot of people think those are the regular pains of being in business. They’re not. They’re the regular pains of not having a strong brand.
We believe any business founded on great ideas, great products, great service and great people can become market leaders. But, because most businesses do not operate from a clearly defined brand strategy, position, or mission; there’s always opportunities to outperform the competition. If you believe that by operating from a better strategy you can become a market-leader, we have the team to help make it happen.
And since we’re being technical, everyone and everything has a brand.
Brand is simply a perception in the mind. To that end, even the worst company in your industry has a brand—it’s the perception that they are the worst company in the industry.
What words do people use to describe your company? Is it good? Bad? Just because you have a logo, uniforms and website doesn’t mean someone would be willing to pay a premium for it. Companies become valuable brands when they prioritize the development, management and consistent execution of vision, purpose and position through all levels of the organization.
While the strategic and creative components only take a couple months, typically it takes upwards of a year to completely develop a brand. Experience indicates; however, that it’s your availability and your ability to make tough decisions that determines how long the brand development process takes.
Urban Jungle’s full scale, brand development program is called Evolve. Evolve covers the four major areas of brand development: Strategy, Identity, Experience and Management. Costs depend on how ambitious your goals are and how much you need to outsource. Evolve starts at $80,000/yr.
First you need to raise some capital to invest into developing your brand.
You’ve budgeted for your space, your people and your products/services development and you’ll need to do the same for your brand. Without a budget to strategically build your brand, all you’ll have is space, people and products/services. If you aren’t sure how much money you need to raise, look at your competition. How much are they spending on awareness? As a new entrant in the industry, if you want to be competitive you will in all likelihood need to spend more.
Other than in our own industry, we do not specialize in specific industry sectors.
Quite simply, we don’t believe in specializing in an industry that’s not our own. We have serviced clients in virtually every major service sector, from industrial and retail to healthcare and construction. This means our clients get fresh ideas built on process and precedent. Our approach, strategies, tools and best practices can be used in any industry.
Ad agencies and marketing firms sell concepts and tools.
We develop brands through strategy, identity, experience and management. Full stop.
Reading through our website, you may think that we have a hate-on for ad agencies and marketing firms. The truth is we really don’t. We love them and are often wowed by them. If you already have a strong brand, an ad agency or marketing firm can probably create amazing things for your organization. To that end, contact us. We’ll refer you to some great agencies.