Here are the top dogs in the Silver Lions Category.
But you don’t have to take my word for it…
Danna’s Top 5 Silver Lion Winners:
Campaign: Kitchen, Office, Hospital
Client: Panda Cheese
Agency: Advantage Marketing & Advertising Cairo, Egypt
So I’ve sort of cheated here and threw in all the Panda Cheese ads (and counted them as one) because you never say “no" to Panda…
Client: Bud Light Beer
Agency: DDB Chicago, United States of America
Campaign: Sword Collector
Client: Land Rover
Agency: Y&R New York, United States of America
So random and yet so right.
Campaign: IDFA Hairdresser
Client: Documentary Festival
Agency: TBWANeboko Amsterdam, The Netherlands
Campaign: Drama Queen
Client: Young Director Awards
Agency: TBWAPHS Helsinki, Finland
DB’s Not So Favourite Silver Winners:
These, as with any subjective competition, is not an exact science. Here are a few winners that, despite the award, still missed the mark. Disagree? Let’s challenge on it.
Campaign: Dove Man
Agency: Ogilvy France, Paris, France
Great writing but in the latest era of men’s body care products and the advertising that accompanies them, the tag line at the end just makes it fall flat….maybe they should have put it on a horse – backwards?
Campaign: Techy Types
Agency: Leo Burnett London, United Kingdom
Another ad built on a brilliant piece of prose that grows, and takes you past throws of familiar characters you know, who are all on the go – then it just ends. No big statement to tie up this Dr.Seuss-like monologue. Just bam. Done. Over. Disappointed.
Check back tomorrow for the Gold Lions picks and the Grand Prix Winner.