It’s not too often I comment positively on advertising, but every once and a while a rare treat arrives in my inbox that’s too good not to share.
Today is one of those days, and this is one of those treats.
The following is a series of advertisements for De Lijn (pronounced de lang), a Belgian travel company. From start finish, you’ll completely lose yourself and forget these are ads. The concept is brilliant and the execution is even brilliant-er.