Craig | Urban Jungle - Part 4
22
Aug
Aug
What Business Are We In Again? (When Diversification Leads To Disaster)
As companies diversify, they often drift further from their founding purpose. The original brand strategies that made them distinctive, compelling, and drove their success become less and less connected to the companies they are trying to become. Unfortunately, when brands become unclear in the minds…
13
Jun
Jun
The Pitch. Everything I Hate About Advertising.
The Summary The Pitch, a reality show aimed to capitalize on the success of AMC's Mad Men, pits two advertising agencies against each other for a real account. So far, companies like PopChips, Frangelico, Subway, Waste Management, and JDRF (a non-profit organization funding Type 1…
04
Jun
Jun
How to Select an Edmonton Marketing Agency
First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. If you are able to endure, you'll end…
02
May
May
Inspire Alberta – Creating the Alberta Brand
The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
30
Apr
Apr
Design Inspiration can Come from Anywhere
As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
18
Apr
Apr
Alberta Election 2012: Party Branding. Who Gets a Passing Grade?
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
16
Apr
Apr
It’s Time Your Company Rethinks the Work Week
Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? When you stop to think about it, people tend to find a way to fill up their time with things like Facebook, Twitter, checking email, texting,…
02
Feb
Feb
Why Rebrand Alberta (For Free)?
Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this?…
26
Jan
Jan
It’s Smarter to Travel in Groups
It's not too often I comment positively on advertising, but every once and a while a rare treat arrives in my inbox that's too good not to share. Today is one of those days, and this is one of those treats. The following is a…