Mission | Urban Jungle
23
Sep
Sep
5 Reasons NOT to Rebrand (Redux)
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought…
Edmonton Branding Firm Urges Albertans and Government to Approve an Alberta Mission
For Immediate Release: Edmonton, AB, May 3, 2012 — As Alison Redford’s Conservatives begin their 12th consecutive term governing Alberta, specialist brand marketing firm Urban Jungle is holding the premier to her promise of “positive change that moves Alberta forward.” The firm, which previously offered…
02
May
May
Inspire Alberta – Creating the Alberta Brand
The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
18
Apr
Apr
Alberta Election 2012: Party Branding. Who Gets a Passing Grade?
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
12
Apr
Apr
Community Branding: Where to Start? (Part 1)
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…
17
Jan
Jan
You Can Be More
It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
12
Jan
Jan
8 Reasons Why You’re Going to Smoke Your Competition (Redux)
This is an article I posted back in 2009. Rescued from the archives, it is just as relevant today as it's ever been. 1. Your vision is crystal clear. Your corporate vision and mission inspire everyone. Your employees know why the company exists, where the…
05
Feb
Feb
The Olympic Volunteer Brand – Dressed for Success
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…