As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the spirit, and the voice across multiple mediums can sometimes be frustrating, and at times even impossible. Especially when you have a myriad of stakeholders and agendas involved.
One thing I have always tried to maintain in my creative process is to constantly be open what’s going on in other creative outlets. The cool thing about design inspiration is it can literally come from anywhere. For example, the curves and lines of a brochure piece might be inspired by the lines of a clothing design; a colour composition for a new corporate identity might be inspired by an abstract painting. Even the most brutal designs can inspire if you (like me), are one of those people who always strive to make it better.
Painting above by the amazing Marie Danielle LeBlanc.
Almost everything I see and do gets digested (either consciously, subconsciously, or superconsciously) and comes out in my work. Designers, like painters, sculptors, writers and musicians, have a distinct way of looking at the world around them and translating what they see into something new and beautiful so that others can learn to appreciate it.
Everyday I feel blessed to have the opportunity to explore my creativity through work, and I don’t think that is something everyone can say.
Are you a designer? Where do you get you inspiration from?