Craig | Urban Jungle - Part 2
02
Jan
Jan
The Inspirational Alphabet Logo Design Series – Letter Aa Logo Designs
A quick peruse of Urban Jungle's website and you quickly discover that whenever we're examining logos we're usually discussing the strategies around them. This is not one of those times. The Inspirational Alphabet Logo Design Series is an homage to the letters of the English…
29
Nov
Nov
[Br]eaking [Br]and: 10 Signs Your Brand is Ready to Blow
Like Walter White of AMC's Breaking Bad, you might be finding your business is struggling and you're not quite sure what the underlying issues are. Even worse, you might not even notice your business is struggling and you're failing to see the warning signs of…
01
Oct
Oct
Four Lessons in Corporate Culture (Taught by Canadian Geese)
As the leaves turn colour and our feathered friends head south for the winter, I'm reminded of some awesome factoids of Canadian Geese. The following are four science-backed and incredibly cool lessons on teamwork and corporate culture taught by Canada's national bird: Lesson 1: Shared…
23
Sep
Sep
5 Reasons NOT to Rebrand (Redux)
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought…
05
Sep
Sep
Dejahoo. Yahoo Unveils New Logo.
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…
30
May
May
Replanting Urban Jungle’s Roots in Cloverdale
It’s official. Urban Jungle is settled into its new Edmonton river valley office. After months of planning, designing, renovating, and decorating, Urban Jungle is ready to call Cloverdale its new home. I'm ecstatic to have such a beautiful centrally located space. I believe it’s a…
02
May
May
JCPenney Acknowledges You Hate Them
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest." For those not in the know, JCPenney suffered from one of the…
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
11
Feb
Feb
American Airlines. What you can learn from a failing attempt to “rebrand.”
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years. The beloved AA and diving eagle logo designed in 1967 by Massimo Vignelli, are heading…
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…