Inspiration | Urban Jungle - Part 2
30
Apr
Apr
Design Inspiration can Come from Anywhere
As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
17
Jan
Jan
You Can Be More
It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
17
Nov
Nov
Cherish Your Identity
Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. And for these people, that’s all it will…
09
Nov
Nov
Remember When You Were a Kid?
There's nothing more I need to say. This short video speaks for itself. It's why we do what we do.
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
12
Nov
Nov
Hate / Love
I hate this video. I love this video. This is the opening piece created for the 2010 Advertising & Design Club of Canada (ADCC) Awards. The film taps into an insight I think every person in every industry feels — not just creatives — love…
04
Nov
Nov
Cannes Advertising Reel of Winners (Part 3 of 3)
All that glitters is gold? Perhaps and perhaps not. Check them out. Danna's Top 5 Gold Lion Winners: Closet Television Channel Betc Euro Rscg Paris, France "And that is how... " (you won a gold) Dinner Plans Telephone Service TBWA\Chiat\Day New York, United States of…
03
Nov
Nov
Cannes Advertising Reel of Winners (Part 2 of 3)
Here are the top dogs in the Silver Lions Category. But you don't have to take my word for it... Danna's Top 5 Silver Lion Winners: Campaign: Kitchen, Office, Hospital Client: Panda Cheese Agency: Advantage Marketing & Advertising Cairo, Egypt So I've sort of cheated…
02
Nov
Nov
Cannes Advertising Reel of Winners (Part 1 of 3)
This year (and for the past 8), Edmonton has been granted an advanced screening of the Cannes International Advertising Reel of Winners. Last week, Craig and I had the opportunity to witness them all - and in support of a fantastic cause - NABS or…