This year (and for the past 8), Edmonton has been granted an advanced screening of the Cannes International Advertising Reel of Winners.
Last week, Craig and I had the opportunity to witness them all – and in support of a fantastic cause – NABS or National Advertising Benevolent Society.
SPOILER ALERT: If you haven’t already scooped who won and in what category be warned that the surprise could ruined if you read/watch any further. But, if you are any sort of advertising buff you should probably have a fairly strong inkling of which certain man your man could smell like took home this year’s Grand Prix…
Kudos to all those who won, were nominated but most especially to those who hail from this home and native land.
Danna’s Favourite Canadian Lion Winners:
Campaign: Join the Fight
Client: Canadian Cancer Society (Silver Recipient)
Agency: DDB Canada, Toronto, Canada
Every time I watch this I am moved by how powerful it is. Here is wishing you the same experience and an arm full of goosebumps.
Campaign: Arctic Sun
Client: Tropicana Orange (Gold Recipient)
Agency: BBDO Canada, Toronto, Canada
Danna’s Top 5 Bronze Lion Winners:
Campaign: So Backwards
Agency: Black River F.C., Johannesburg, South Africa
Can you really only insure women? Their rebuttal…
Campaign: Embrace Life
Client: Sussex Safer Roads
Agency: Alexander Commercials, Middlesex, United Kingdom
Brilliant execution. Very powerful.
Campaign: New Kid
Client: Luvs Diapers
Agency: Saatchi & Saatchi New York, United States of America
Saluting all other first borns who have experienced this first hand.
Campaign: Piano Staircase
Client: VW Bluemotion
Agency: DDB Stockholm, Sweden
With a mantra built around adding fun to life, who can disagree?
Client: Coke Zero
Agency: McCann Erickson Madrid, Spain
Anything that involves full audience participation has me sold. A true un-doctored testament to how people really feel about a product.
Danna’s Not So Favourite Bronze Lion Winners:
Awards are not science. As with any award competition there is usually a large element of subjectivity. Here are a few winners I feel; that, despite winning the award, still missed the mark. Disagree? Challenge me on it!
Campaign: Polar Bear
Client: Aviation Environmental Awareness
Agency: Mother London, United Kingdom
Shocking? Yes. Sad? Yes. Does it make me feel like I can do anything about it? No. That’s a lot of guilt to put on an audience.
Campaign: Nike Music Shoe
Client: Free Run Shoes
Agency: Wieden+Kennedy Tokyo , Japan
Check back tomorrow for the list of my ultimate Silver Lion winners.