Last month we looked at some of the difficulties in finding the perfect name for your company. Today we're looking at what strategies the world's biggest, most well-known brands have used to find theirs. Perhaps their approach can teach you something. What are the different…
Naming your company is pretty easy stuff. Ya right! If you have ever started a new business, you'll know that finding the perfect name for your company is also arguably one of the most torturous aspects. Getting the right name is unbelievably important. Why? Well,…
All that glitters is gold? Perhaps and perhaps not. Check them out. Danna's Top 5 Gold Lion Winners: Closet Television Channel Betc Euro Rscg Paris, France "And that is how... " (you won a gold) Dinner Plans Telephone Service TBWA\Chiat\Day New York, United States of…
Here are the top dogs in the Silver Lions Category. But you don't have to take my word for it... Danna's Top 5 Silver Lion Winners: Campaign: Kitchen, Office, Hospital Client: Panda Cheese Agency: Advantage Marketing & Advertising Cairo, Egypt So I've sort of cheated…
This year (and for the past 8), Edmonton has been granted an advanced screening of the Cannes International Advertising Reel of Winners. Last week, Craig and I had the opportunity to witness them all - and in support of a fantastic cause - NABS or…
Talk about taking a campaign to the next level. Not only did Wear It With Pride encompass web, print, apparel and public events into their marketing plan, they also helped create a hit single and spark a fashion movement in Australia. When Australia reformed their…
One of the things about design that is sometimes misunderstood is that it's more than putting a pretty cover on something. There is a great deal of thought and planning that goes into every project. Whether it’s a postcard design or branding for a multinational…
I thought for my inaugural Urban Jungle post I would talk about stuff that I really like. T-Shirts, Fancy Typography, Branding and Baked Goods! Johnny Cupcakes does not, contrary to popular belief, sell cupcakes rather an awesome looking clothing line....but let's be honest, the clothing…
A glimpse into the ethereal experience that is Vancouver. This video has it all, beauty, mystery and sensuality. Thank you InnerLife Project & Linda Ganzini; you've inspired me to want to share the beauty of my city.