Blog
The purpose of this blog isn’t to exercise our writing skills.
It’s to inspire you and provide a place for insightful discussion.
Get your dose of branding, marketing, advertising, graphic design, and business development here in our blog.
Do you have questions? Comments? Dilemmas? Respond to our posts and start the discussion.
01
Oct
Oct
Microsoft and eBay: Rebranding? Or Refreshing?
There's been a lot of talk over the internets the last few weeks in regards to big brands' rebranding efforts. On August 23, 2012 Microsoft unveiled its new logo, the first update of its kind in last 25 years for the Redmond-based software giant. More…
26
Sep
Sep
Cool Brands Do Video. Do You?
We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot. Traditionally only mega-brands and companies…
10
Sep
Sep
Culture Club: Are You Admired For Your Corporate Culture?
When asked, I define corporate culture as the blend of human psychology, attitudes, beliefs, and behaviours within the workplace. Every company is different and the culture cocktail can result in an inspiring utopia, a depressing nightmare, and everything in between. A company's culture can build…
22
Aug
Aug
What Business Are We In Again? (When Diversification Leads To Disaster)
As companies diversify, they often drift further from their founding purpose. The original brand strategies that made them distinctive, compelling, and drove their success become less and less connected to the companies they are trying to become. Unfortunately, when brands become unclear in the minds…
13
Jun
Jun
The Pitch. Everything I Hate About Advertising.
The Summary The Pitch, a reality show aimed to capitalize on the success of AMC's Mad Men, pits two advertising agencies against each other for a real account. So far, companies like PopChips, Frangelico, Subway, Waste Management, and JDRF (a non-profit organization funding Type 1…
04
Jun
Jun
How to Select an Edmonton Marketing Agency
First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. If you are able to endure, you'll end…
Edmonton Branding Firm Urges Albertans and Government to Approve an Alberta Mission
For Immediate Release: Edmonton, AB, May 3, 2012 — As Alison Redford’s Conservatives begin their 12th consecutive term governing Alberta, specialist brand marketing firm Urban Jungle is holding the premier to her promise of “positive change that moves Alberta forward.” The firm, which previously offered…
02
May
May
Inspire Alberta – Creating the Alberta Brand
The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
30
Apr
Apr
Design Inspiration can Come from Anywhere
As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…