Blog
The purpose of this blog isn’t to exercise our writing skills.
It’s to inspire you and provide a place for insightful discussion.
Get your dose of branding, marketing, advertising, graphic design, and business development here in our blog.
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11
Feb
Feb
American Airlines. What you can learn from a failing attempt to “rebrand.”
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years. The beloved AA and diving eagle logo designed in 1967 by Massimo Vignelli, are heading…
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
07
Jan
Jan
How to Rebrand: 10 Questions You Must Ask Before You Start
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin. 1. Why are we rebranding? 2. What problem are we attempting to solve by rebranding? 3. Has there been a change in our competitive landscape that…
03
Jan
Jan
Fans Not the Real Losers in the NHL Lockout
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires; the fact remains, an NHL lockout is not the way to successfully build a brand. The media is saying,…
02
Jan
Jan
Celebration Homes Nominated for 2012 CHBA National SAM Award
Congratulations to our client, Celebration Homes for its 2012 CHBA National SAM Award nomination for "Best Website." Among the other Canadian Homes Builders’ Association nominees are four Ontario-based companies including, Geranium Homes, Karisma Build Group, Oke Woodsmith Building Systems, and Rinaldi Homes. Aside from its…
17
Dec
Dec
The Best Rebrands of 2012
Last week I discussed what were in my opinion the five worst rebrands of 2012. The major theme running through these fragmented, incomplete messes was the fact that they were not rebrands, rather incoherent logo redesigns called "rebrands." This week I’m looking at the three…
10
Dec
Dec
The Worst “Rebrands” of 2012
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
03
Dec
Dec
The Importance of Brand Colours
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
12
Nov
Nov
Timing, Luck & Love
Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off. On the other hand, I have also met business owners who had very little…