PR | Urban Jungle
28
Jun
Jun
Consumers Control the Brand (The Biggest Marketing Myth of the Decade)
"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
02
May
May
JCPenney Acknowledges You Hate Them
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest." For those not in the know, JCPenney suffered from one of the…
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
12
Jan
Jan
On the front lines in the biggest jungle of them all…
For the entire month of February Urban Jungle will have on-site press coverage in Whistler at the 2010 Olympic Games. Danna Beatty, Urban Jungle’s newest marketing rockstar will be blogging from the front lines; discussing the awesome and the ugly of the Games. From branding,…