Experience | Urban Jungle - Part 2
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
16
Dec
Dec
The Fantastic Voyage
Even if you’re not a gearhead, this Ferrari-Shell collaboration commercial should stir your soul. While, there’s very little spoken word (and what words are spoken are by none other than Top Gear’s James May), this Shell ad does a killer job of capturing the essence…
28
Jul
Jul
Edmonton City Council – Please Approve the Edmonton Arena District
The Edmonton Arena District is a hot topic right now. Dare we say even hotter than the closure of the Municipal Airport (which by the way we are completely stoked about—awesome job Councillors!) Let the evolution begin. That’s right. Everyone at Urban Jungle and virtually…
22
Jul
Jul
Edmonton Loses the Indy! (and 21 Ways to Save It) Part 2 of 2
The ripple effects of losing an event like Indy will be detrimental to our City. Vancouver didn't know what they had until they lost it—and the same is going to happen to Edmonton if we're not more cognizant of our weaknesses and threats. The only…
15
Jul
Jul
Edmonton Loses the Indy! (Part 1 of 2)
This is next year’s headline. I’m calling it right now. No, I’m not an oracle, and no I didn’t ask Zoltar, but I can show you why we’re going to lose what could be (should be) a world-class Edmonton-based event. Let’s start by looking at…
15
Jul
Jul
Mercedes Attempts the Impossible
To most of us the idea of flipping a car, let alone rolling one a full 180 degrees, sounds like an idea to avoid. For Mercedes, shooting a two-minute spot to do just that, in the Canadian China Bar Tunnel, was the main component of…
06
Jul
Jul
Wear it with Pride
Talk about taking a campaign to the next level. Not only did Wear It With Pride encompass web, print, apparel and public events into their marketing plan, they also helped create a hit single and spark a fashion movement in Australia. When Australia reformed their…
30
Jun
Jun
The Art of Warner Bros. Cartoons
Alright…let’s start this entry off with a Roadrunner/Wile E. Coyote short, easily one of my favourite duo’s in cartoons. Now that your brain is thinking cartoons, I want to talk about the Art Gallery of Alberta’s Warner Bros. exhibit that opened up last week. While…
05
Feb
Feb
The Olympic Volunteer Brand – Dressed for Success
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…
02
Feb
Feb
Vancouver City
A glimpse into the ethereal experience that is Vancouver. This video has it all, beauty, mystery and sensuality. Thank you InnerLife Project & Linda Ganzini; you've inspired me to want to share the beauty of my city.