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Creativity | Urban Jungle

Microsoft Rebrand Concept by Andrew Kim
31
Jan

The Microsoft Rebrand. What Could Have Been.

One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
03
Dec

The Importance of Brand Colours

Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…
26
Nov

Reinforcing Brand Through Interior Design

Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
30
Apr

Design Inspiration can Come from Anywhere

As designers, it’s easy to look at a singular item (be it a logo, a business card, a brochure, etc.) and think to ourselves, ‘I like this, I don’t like that’… but pulling together a cohesive brand identity, and incorporating the look, the energy, the…
26
Jan

It’s Smarter to Travel in Groups

It's not too often I comment positively on advertising, but every once and a while a rare treat arrives in my inbox that's too good not to share. Today is one of those days, and this is one of those treats. The following is a…
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