Branding | Urban Jungle
12
Dec
Dec
Beer Advertising (An Epic Failure in Differentiating Brands)
Think about beer advertising. Year after year we get slammed with an endless parade of beer ads. A few campaigns make us smile. Most make no impact at all and we've long forgotten. The forgotten ones are failures—of course; but even the memorable ones sometimes…
28
Jun
Jun
Consumers Control the Brand (The Biggest Marketing Myth of the Decade)
"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
29
Nov
Nov
[Br]eaking [Br]and: 10 Signs Your Brand is Ready to Blow
Like Walter White of AMC's Breaking Bad, you might be finding your business is struggling and you're not quite sure what the underlying issues are. Even worse, you might not even notice your business is struggling and you're failing to see the warning signs of…
23
Sep
Sep
5 Reasons NOT to Rebrand (Redux)
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought…
29
May
May
Edmonton Marketing Agency Launches New Website
For Immediate Release: Edmonton, AB, May 29, 2013 - Edmonton marketing agency, Urban Jungle is pleased to announce the launch of its new website: www.urbanjungle.ca The May 2013 launch coincides with the opening of the brand development specialist's new Edmonton office. The new website includes…
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
03
Jan
Jan
Fans Not the Real Losers in the NHL Lockout
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires; the fact remains, an NHL lockout is not the way to successfully build a brand. The media is saying,…
03
Dec
Dec
The Importance of Brand Colours
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…
10
Sep
Sep
Culture Club: Are You Admired For Your Corporate Culture?
When asked, I define corporate culture as the blend of human psychology, attitudes, beliefs, and behaviours within the workplace. Every company is different and the culture cocktail can result in an inspiring utopia, a depressing nightmare, and everything in between. A company's culture can build…
Edmonton Branding Firm Urges Albertans and Government to Approve an Alberta Mission
For Immediate Release: Edmonton, AB, May 3, 2012 — As Alison Redford’s Conservatives begin their 12th consecutive term governing Alberta, specialist brand marketing firm Urban Jungle is holding the premier to her promise of “positive change that moves Alberta forward.” The firm, which previously offered…