Celebration Homes entered the Edmonton housing market in 2009 with a strategy geared toward homeowners who preferred a semi-custom home buying experience.
Celebration Homes considered itself an enjoyable, affordable, and luxurious alternative to buying “volume-built” homes, and this strategy helped to position them in a crowded home-building scene.
Urban Jungle was initially engaged to devise a series of advertising concepts distinguishing Celebration from other home-building brands. Using playful illustration rather than traditional product photography, our objective was to engage buyers through their children—portraying the personality of the brand while maintaining clarity and consistency throughout each execution.
Following the successful activation of their whimsical Halloween and Christmas ad series in 2010, the scope of our work grew to include brand strategy, communications, PR, photography, graphic design, illustration, print advertising, vehicle decaling, sales centre livery, product presentation booklets, signage, web design and development, SEO, and SEM.
In 2012, the website Urban Jungle designed and developed for Celebration Homes was nominated for a CHBA National SAM Award, one of the most prestigious awards in the residential construction industry. We were also able to secure Celebration Homes’ first page Google rankings for top priority keywords. View more on the case study and results of our work here.