Services Provided: Brand Strategy, Corporate Brand Identity, Design System, Stationery, Print Collateral, Website
After developing the brand identities for Diploma Healthcare Group‘s subsidiaries Vantage Endoscopy and Guardian, the Canadian-based healthcare division of Diploma PLC, a publicly-traded company on the London Stock Exchange, required a brand-realignment and an overhaul of its own image.
Urban Jungle was engaged to help develop Diploma’s brand strategy. Following the refinement of its vision and generation of its mission, values, personality, promise, experience, key messages, and brand story, Urban Jungle was then tasked with crafting the new identity and design system for Diploma.
Inspired by the ancient Japanese art of folding paper, the negative space from an origami-styled “D” creates Diploma’s icon. Using a deep charcoal colour treatment on a bold stylized version of the Museo Sans typeface, the identity combines vivid aqua and chartreuse colours, designed to strengthen the company’s fortified position as “the definitive partner for medical device sales in specialized healthcare markets.”