This year (and for the past 8), Edmonton has been granted an advanced screening of the Cannes International Advertising Reel of Winners. Last week, Craig and I had the opportunity to witness them all - and in support of a fantastic cause - NABS or…
To most of us the idea of flipping a car, let alone rolling one a full 180 degrees, sounds like an idea to avoid. For Mercedes, shooting a two-minute spot to do just that, in the Canadian China Bar Tunnel, was the main component of…
Talk about taking a campaign to the next level. Not only did Wear It With Pride encompass web, print, apparel and public events into their marketing plan, they also helped create a hit single and spark a fashion movement in Australia. When Australia reformed their…
Are you as sick of seeing animals in ad campaigns as I am? Usually their presence in ads is completely irrelevant to the product or service they are selling, and generally they're used as a ploy to distract you from how bad the product or…