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The purpose of this blog isn’t to exercise our writing skills.

It’s to inspire you and provide a place for insightful discussion.


Get your dose of branding, marketing, advertising, graphic design, and business development here in our blog.

Do you have questions? Comments? Dilemmas? Respond to our posts and start the discussion.

Branding Firm Announces Grades for Alberta Political Parties, 2012 Alberta Election

For Immediate Release: Edmonton, AB, April 19, 2012 — With the 2012 Alberta Election campaign now in its final week, effective communication of party platforms and beliefs is at its most critical point. Specialist brand marketing firm Urban Jungle has evaluated the top five political…
18
Apr

Alberta Election 2012: Party Branding. Who Gets a Passing Grade?

As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
4 Day Work Week
16
Apr

It’s Time Your Company Rethinks the Work Week

Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? When you stop to think about it, people tend to find a way to fill up their time with things like Facebook, Twitter, checking email, texting,…
12
Apr

Community Branding: Where to Start? (Part 1)

Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…
07
Feb

Blackburn on CBC Radio One Edmonton

Urban Jungle founder, Craig Blackburn speaks with Rick Harp and Lydia Neufeld on CBC's Edmonton AM, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
04
Feb

Freedom to Fail

The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. [columns] [col_2]Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about…
03
Feb

Blackburn on CBC Radio One Calgary

On February 3rd, Urban Jungle founder, Craig Blackburn had the opportunity to speak on CBC's Calgary Eyeopener, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
02
Feb

Why Rebrand Alberta (For Free)?

Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this?…
26
Jan

It’s Smarter to Travel in Groups

It's not too often I comment positively on advertising, but every once and a while a rare treat arrives in my inbox that's too good not to share. Today is one of those days, and this is one of those treats. The following is a…