Craig | Urban Jungle - Part 3
07
Jan
Jan
How to Rebrand: 10 Questions You Must Ask Before You Start
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin. 1. Why are we rebranding? 2. What problem are we attempting to solve by rebranding? 3. Has there been a change in our competitive landscape that…
03
Jan
Jan
Fans Not the Real Losers in the NHL Lockout
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires; the fact remains, an NHL lockout is not the way to successfully build a brand. The media is saying,…
17
Dec
Dec
The Best Rebrands of 2012
Last week I discussed what were in my opinion the five worst rebrands of 2012. The major theme running through these fragmented, incomplete messes was the fact that they were not rebrands, rather incoherent logo redesigns called "rebrands." This week I’m looking at the three…
10
Dec
Dec
The Worst “Rebrands” of 2012
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
03
Dec
Dec
The Importance of Brand Colours
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
12
Nov
Nov
Timing, Luck & Love
Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off. On the other hand, I have also met business owners who had very little…
01
Oct
Oct
Microsoft and eBay: Rebranding? Or Refreshing?
There's been a lot of talk over the internets the last few weeks in regards to big brands' rebranding efforts. On August 23, 2012 Microsoft unveiled its new logo, the first update of its kind in last 25 years for the Redmond-based software giant. More…
26
Sep
Sep
Cool Brands Do Video. Do You?
We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot. Traditionally only mega-brands and companies…
10
Sep
Sep
Culture Club: Are You Admired For Your Corporate Culture?
When asked, I define corporate culture as the blend of human psychology, attitudes, beliefs, and behaviours within the workplace. Every company is different and the culture cocktail can result in an inspiring utopia, a depressing nightmare, and everything in between. A company's culture can build…