All that glitters is gold? Perhaps and perhaps not. Check them out.
Danna’s Top 5 Gold Lion Winners:
Betc Euro Rscg Paris, France
“And that is how… ” (you won a gold)
TBWA\Chiat\Day New York, United States of America
Aids Foundation Fundraising
Ogilvy Johannesburg, South Africa
Not what I was expecting from this cause and that is what makes me still think of this ad today.
The Man Who Walked Around The World
Johnnie Walker Whisky
BBH London, United Kingdom
Great piece. Would love to see the behind the scenes and meet the person in charge of pacing.
13th Street Horror Channel
Jung Von Matt Ag Hamburg, Germany
The explanation about how they got this experiment to work and the experience they offered their viewers is sheer brilliance.
DB’s Not So Favourite Gold Lion Winners:
This selection process, as with any subjective competition, is not an exact science. Here are a few winners that, despite the award, still missed the mark. Disagree? Let’s challenge on it.
Leo Burnett Sydney, Australia
Longest journey home for the most obvious message E-V-E-R.
Cleans Your Balls
Axe Shower Gel
BBH New York, United States of America
Okay, I’ll admit I laughed as hard as anyone the first time I watched it. But having to reference this more than once beats the joke to death. If the client was only looking to air it one time then bravo, take the gold. But if they wanted to get more of a long term buy-in with it they are going to have to throw together more than just a one-joke-wonder.
Grand Prix Winner:
As if there were any doubts!