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Strategy | Urban Jungle

03
Dec

Top 10 Business Resolutions for 2020

With 2019 drawing to a close, it's a good time to reflect on your company's progress over the past year and to plan its growth for the upcoming year. Do you want clarity? Focus? Better culture? Increased success? These top 10 business resolutions are designed…
Keep Calm. You're in Control.
28
Jun

Consumers Control the Brand (The Biggest Marketing Myth of the Decade)

"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
Alzheimers Australia Branding
30
Jan

The Best Rebrands of 2013

2013 proved itself to be a strong year for rebranding. Especially in Australia and Canada. That's not to say there weren't any duds. Earlier this month I examined the three worst rebrands of 2013. Today I’m switching gears and focusing on the best. While it's…
26
Feb

Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing

On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
Led Zeppelin Whole Lotta Love
12
Nov

Timing, Luck & Love

Over the years I have met many business owners with ground-breaking ideas, cutting-edge technology, knowledge, skills—you name it, they had it all. And for whatever reason their businesses never took off. On the other hand, I have also met business owners who had very little…
26
Sep

Cool Brands Do Video. Do You?

We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot. Traditionally only mega-brands and companies…
22
Aug

What Business Are We In Again? (When Diversification Leads To Disaster)

As companies diversify, they often drift further from their founding purpose. The original brand strategies that made them distinctive, compelling, and drove their success become less and less connected to the companies they are trying to become. Unfortunately, when brands become unclear in the minds…
04
Jun

How to Select an Edmonton Marketing Agency

First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. If you are able to endure, you'll end…
17
Jan

You Can Be More

It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
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