Positioning | Urban Jungle
12
Dec
Dec
Beer Advertising (An Epic Failure in Differentiating Brands)
Think about beer advertising. Year after year we get slammed with an endless parade of beer ads. A few campaigns make us smile. Most make no impact at all and we've long forgotten. The forgotten ones are failures—of course; but even the memorable ones sometimes…
18
Apr
Apr
Alberta Election 2012: Party Branding. Who Gets a Passing Grade?
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…