The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. And for these people, that’s all it will…
One of the things about design that is sometimes misunderstood is that it's more than putting a pretty cover on something. There is a great deal of thought and planning that goes into every project. Whether it’s a postcard design or branding for a multinational…