Experience | Urban Jungle
03
Dec
Dec
Top 10 Business Resolutions for 2020
With 2019 drawing to a close, it's a good time to reflect on your company's progress over the past year and to plan its growth for the upcoming year. Do you want clarity? Focus? Better culture? Increased success? These top 10 business resolutions are designed…
28
Jun
Jun
Consumers Control the Brand (The Biggest Marketing Myth of the Decade)
"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
05
Sep
Sep
Dejahoo. Yahoo Unveils New Logo.
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…
29
May
May
Edmonton Marketing Agency Launches New Website
For Immediate Release: Edmonton, AB, May 29, 2013 - Edmonton marketing agency, Urban Jungle is pleased to announce the launch of its new website: www.urbanjungle.ca The May 2013 launch coincides with the opening of the brand development specialist's new Edmonton office. The new website includes…
11
Feb
Feb
American Airlines. What you can learn from a failing attempt to “rebrand.”
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years. The beloved AA and diving eagle logo designed in 1967 by Massimo Vignelli, are heading…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
26
Sep
Sep
Cool Brands Do Video. Do You?
We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot. Traditionally only mega-brands and companies…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
16
Apr
Apr
It’s Time Your Company Rethinks the Work Week
Who decided on the five-day, 40-hour work week anyway? Is it really required in today's ultra-streamlined, fast-paced digital world? When you stop to think about it, people tend to find a way to fill up their time with things like Facebook, Twitter, checking email, texting,…
25
Nov
Nov
7 Habits of Highly Effective Brands (Redux)
The following is a post I wrote in 2008. I feel it's important to share it again, because the more things change, the more they stay the same. Over the years we've been challenged quite a bit on brand. "I don't believe in this branding…