Branding | Urban Jungle - Part 3
25
Nov
Nov
7 Habits of Highly Effective Brands (Redux)
The following is a post I wrote in 2008. I feel it's important to share it again, because the more things change, the more they stay the same. Over the years we've been challenged quite a bit on brand. "I don't believe in this branding…
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
20
May
May
Case Study: RunWild Marathon
Overview The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. Created and managed as a non-profit organization, the Leading Edge RunWild Marathon…
06
Apr
Apr
Case Study: Micralyne
Overview: Micralyne is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. As pioneers of the 21st century, Micralyne helps make our world a smaller place by developing and manufacturing some of the smallest mechanical structures in existence for the communications, life sciences, energy, and…
Case Study: Celebration Homes
Overview: Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. Established by 20-year custom home building professional, Randy Ettinger in 2009, Celebration Homes is staffed with…
16
Dec
Dec
The Fantastic Voyage
Even if you’re not a gearhead, this Ferrari-Shell collaboration commercial should stir your soul. While, there’s very little spoken word (and what words are spoken are by none other than Top Gear’s James May), this Shell ad does a killer job of capturing the essence…
06
Jul
Jul
Wear it with Pride
Talk about taking a campaign to the next level. Not only did Wear It With Pride encompass web, print, apparel and public events into their marketing plan, they also helped create a hit single and spark a fashion movement in Australia. When Australia reformed their…
27
May
May
The Genius of Johnny (Cupcakes)
I thought for my inaugural Urban Jungle post I would talk about stuff that I really like. T-Shirts, Fancy Typography, Branding and Baked Goods! Johnny Cupcakes does not, contrary to popular belief, sell cupcakes rather an awesome looking clothing line....but let's be honest, the clothing…
05
Feb
Feb
The Olympic Volunteer Brand – Dressed for Success
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…
14
Apr
Apr
Are You a Marketing Hostage?
What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…