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Branding | Urban Jungle - Part 2

25
Apr

5 Reasons to Rebrand (Redux)

Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…

Branding Firm Announces Grades for Alberta Political Parties, 2012 Alberta Election

For Immediate Release: Edmonton, AB, April 19, 2012 — With the 2012 Alberta Election campaign now in its final week, effective communication of party platforms and beliefs is at its most critical point. Specialist brand marketing firm Urban Jungle has evaluated the top five political…
18
Apr

Alberta Election 2012: Party Branding. Who Gets a Passing Grade?

As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
04
Feb

Freedom to Fail

The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. [columns] [col_2]Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about…
02
Feb

Why Rebrand Alberta (For Free)?

Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this?…
17
Jan

You Can Be More

It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
06
Jan

Naming Your Company (Part 2)

Last month we looked at some of the difficulties in finding the perfect name for your company. Today we're looking at what strategies the world's biggest, most well-known brands have used to find theirs. Perhaps their approach can teach you something. What are the different…
05
Dec

Naming Your Company (Part 1)

Naming your company is pretty easy stuff. Ya right! If you have ever started a new business, you'll know that finding the perfect name for your company is also arguably one of the most torturous aspects. Getting the right name is unbelievably important. Why? Well,…

Edmonton Brand Marketing Firm’s New Website Designed to Demystify Branding

For Immediate Release: Edmonton, AB, November 28, 2011 — Specialist brand marketing firm Urban Jungle today announced the launch of a new website focused on educating entrepreneurs and organizational leaders about the “real” process of branding and the benefits of developing a strong brand. “‘Branding’…