For Immediate Release:
Edmonton, AB, November 28, 2011 — Specialist brand marketing firm Urban Jungle today announced the launch of a new website focused on educating entrepreneurs and organizational leaders about the “real” process of branding and the benefits of developing a strong brand.
“‘Branding’ is one of the most misused and misleading terms in the Alberta marketing industry. Most ad agencies, marketing firms, design studios, and web developers sell branding services as a combination of a new logo, slogan, sales tools, and an awareness campaign. And while those may be elements of a brand’s image, on their own they certainly don’t result in a brand,” said Urban Jungle founder Craig Blackburn.
Urban Jungle used the same brand development exercises it takes clients through to develop the content strategy for the site. Designed to establish a clear direction for market positioning and strategic development, the brand strategy plots a company’s core offerings and key points of difference against those of its competitors and actual marketplace demands. For Urban Jungle, the brand strategy process revealed a massive gap in the Edmonton marketplace for brand-focused marketing services.
“It was obvious that Alberta needs brand marketing services,” said Kirk Bentham, Urban Jungle brand strategist. “And with so many businesses not having a clear understanding of what they need when looking for a cure to solve their company’s pains, we wanted to use the website to provide insight into what branding is and how it can help companies become dominant in their markets.”
The new site’s content includes a complete breakdown of the strategic development and branding processes, and an overview of design and creative, marketing and communications, and PR and web development. There is also a resource section featuring entertaining and insightful brand marketing blog posts, answers to commonly asked branding questions, self-assessment downloads, and tools.
Anyone interested in learning about branding—and courageous enough to realize they may have spent money on useless marketing materials because of a lack of understanding in the industry—is encouraged to visit urbanjungle.ca.
About Urban Jungle
Established in 2000, Urban Jungle specializes in creating brand strategies, graphic design systems, and marketing communications for companies seeking to strengthen their brand, improve their business, and dominate their market. Unlike advertising agencies, integrated marketing firms, and graphic design studios, Urban Jungle works with organizations to develop complete brand platforms that inspire employees, guide business development, and create strong connections with customers and other audiences.
Phone: 780 701 9877
Media contact: Craig Blackburn, Principal
craig [at] urbanjungle.ca
780 701 9877 x1