Brand Strategy | Urban Jungle
11
Jun
Jun
Top 10 Tips to Naming Your Brand
What's in a Great Brand Name? Actually, quite a lot. Whether you're naming a business, a product, or a service, finding a great brand name is one of the most difficult branding exercises you can go through. It's even more difficult to name a brand…
23
Sep
Sep
5 Reasons NOT to Rebrand (Redux)
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought…
05
Sep
Sep
Dejahoo. Yahoo Unveils New Logo.
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…
11
Feb
Feb
American Airlines. What you can learn from a failing attempt to “rebrand.”
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years. The beloved AA and diving eagle logo designed in 1967 by Massimo Vignelli, are heading…
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
07
Jan
Jan
How to Rebrand: 10 Questions You Must Ask Before You Start
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin. 1. Why are we rebranding? 2. What problem are we attempting to solve by rebranding? 3. Has there been a change in our competitive landscape that…
17
Dec
Dec
The Best Rebrands of 2012
Last week I discussed what were in my opinion the five worst rebrands of 2012. The major theme running through these fragmented, incomplete messes was the fact that they were not rebrands, rather incoherent logo redesigns called "rebrands." This week I’m looking at the three…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
10
Sep
Sep
Culture Club: Are You Admired For Your Corporate Culture?
When asked, I define corporate culture as the blend of human psychology, attitudes, beliefs, and behaviours within the workplace. Every company is different and the culture cocktail can result in an inspiring utopia, a depressing nightmare, and everything in between. A company's culture can build…
04
Jun
Jun
How to Select an Edmonton Marketing Agency
First, the bad news. Agency selection is a pain in the ass. You’d think it would be fun, but it's not. It's akin to getting pummelled by Evander Holyfield for ten full rounds. Next, the good news. If you are able to endure, you'll end…
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