Brand | Urban Jungle
03
Dec
Dec
Top 10 Business Resolutions for 2020
With 2019 drawing to a close, it's a good time to reflect on your company's progress over the past year and to plan its growth for the upcoming year. Do you want clarity? Focus? Better culture? Increased success? These top 10 business resolutions are designed…
28
Jun
Jun
Consumers Control the Brand (The Biggest Marketing Myth of the Decade)
"Consumers control the brand. Marketers do not." It's been the manifesto of social media aficionados for years, but in my opinion, the concept is something contrived as an attempt to validate social media and social media "experts'" position in the marketing landscape. And for the…
03
Jan
Jan
Fans Not the Real Losers in the NHL Lockout
For the second time in five years, the players are locked out by the NHL. Regardless of whether you side with the Millionaires or the Billionaires; the fact remains, an NHL lockout is not the way to successfully build a brand. The media is saying,…
05
Feb
Feb
The Olympic Volunteer Brand – Dressed for Success
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…
16
Oct
Oct
Urban Jungle Shakes the Shackles of the Hourly Rate
Next time you are at the zoo you might notice a 10-ton elephant tethered by a flimsy rope to a 3-foot pole. The elephant has been trained to believe it has no choice about staying in its current position. And so it is with the…