Services Provided:  Competitor Analysis, Brand Strategy, Brand Identity, Creative Development, Web Strategy, Content Planning & Creation, Responsive Website Design & Development, SEO Consult

The Challenge

It was the height of COVID-19 and FenceLine Rentals, known for its reliable rental solutions, launched ScrubStation, a new division dedicated to portable handwash stations.

With the growing need for hygiene solutions, particularly at schools and in outdoor and construction environments, ScrubStation aimed to deliver high-quality, durable, and mobile handwashing units that would cater to a variety of customers, from commercial businesses to municipal institutions.

The challenge was to create a brand identity that would distinguish ScrubStation from established competitors, align with its parent brand FenceLine, and communicate the brand’s promise of cleanliness and safety in a compelling way. The product needed a strong visual identity, a name, a website, and an e-commerce solution to support future growth and drive sales.

The Solution

Urban Jungle was tasked with developing the brand strategy, including brand naming and identity, a visual system that tied ScrubStation to its parent brand while also establishing its unique presence. The design process focused on creating a professional, modern, and clean brand aesthetic with strong visual elements that reflected the brand’s core values: durability, reliability, and ease of use. The brand was named ScrubStation to highlight its focus on hygiene and cleanliness. Urban Jungle created logos, a color palette, fonts, business cards, a brochure, and a fully integrated e-commerce website with clear product showcases and calls to action.

The website, built on WordPress CMS, was designed for ease of navigation and responsiveness. It included an e-commerce platform using WooCommerce and was integrated with Salesforce to support customer management and conversion tracking. SEO was a key component, with ongoing consultation to ensure that ScrubStation’s online presence would be optimized for visibility and growth.

The Outcome

The new ScrubStation brand successfully differentiated itself in the marketplace by positioning itself as a clean, professional, and reliable choice for portable handwashing needs. The visual identity and user-friendly website made a significant impact, driving customer interest and online sales. The responsive design and clear product presentation encouraged site visitors to convert into leads, while the integration with Salesforce and WooCommerce streamlined business operations. ScrubStation’s high-quality product range, combined with an intuitive online experience, has positioned the brand for continued growth within the Canadian market and beyond.

The project provided FenceLine Rentals with a strong new division, capable of scaling quickly, while maintaining the integrity and reputation of its parent brand. ScrubStation now stands out as a trusted solution for businesses and organizations looking for reliable and portable hygiene solutions.