Services Provided: Strategy, Concept & Creative Development

In 2010, the Institute of Chartered Accountants of Alberta (ICAA) approached Urban Jungle to create the strategy and design for a media kit, a key communication tool for the organization.

Understanding that most media kits tend to be pretty standardized and templated, the approach called for something fun and creative for this package to stand out among the rest.

“More Than Bean Counters” was created as a playful, tongue-in-cheek theme aimed at portraying the fun personality of the organization—something a bit different than what most expect when they think of accountants. 

From its jelly bean page numbering system and stunning photos, to its energetic colour palette and fun font selections, the frisky jelly bean theme was carried throughout the entire package.

“Urban Jungle is creative, dynamic and committed to the success of their clients’ projects.”

“Urban Jungle is creative, dynamic and committed to the success of their clients’ projects. Their ingenuity and originality truly sets them apart from other marketing organizations.”

– Katie Starratt, Marketing Manager, ICAA