Services Provided:  Competitor Analysis, Web Strategy, Content Planning & Creation, Responsive Website Design & Development, SEO Consult and Ongoing Performance Management, Vehicle Livery

The Challenge

FenceLine Rentals, a trusted fencing provider in Western Canada since 1998, was undergoing a major evolution. Their website no longer reflected the maturity of their brand or supported their expanding business objectives.

They needed a complete overhaul—both in design and functionality—to enhance user experience, improve navigation, and position their company as a leader in the industrial and construction industries. Additionally, their team required better content management tools and seamless integration with Salesforce to streamline lead generation and customer engagement.

The Solution

Urban Jungle developed a scalable, visually compelling website that showcased FenceLine’s products, services, and past projects through striking imagery and an intuitive layout.

The design prioritized ease of navigation, using bold brand colors to highlight key calls to action and drive engagement. A fully responsive WordPress CMS was implemented, making content management effortless for FenceLine’s team.

To support lead generation, we integrated Salesforce and added an onsite chat widget, ensuring real-time engagement with prospective customers. SEO best practices, including keyword research, metadata optimization, and ongoing performance management, were also incorporated to strengthen their digital strategy.

The Outcome

The new website became a powerful marketing asset, elevating FenceLine Rentals’ online presence and reinforcing their brand’s authority. Improved site architecture and user experience led to increased visitor engagement, while strategic SEO efforts positioned FenceLine at the top of search engine results for key industry terms.

The seamless Salesforce integration enabled their sales team to respond to leads instantly, enhancing customer acquisition efforts. With a modern, high-performing website in place, FenceLine Rentals is now well-equipped to support their growth and maintain their competitive edge in the industry.