Rebranding | Urban Jungle
30
Jan
Jan
The Best Rebrands of 2013
2013 proved itself to be a strong year for rebranding. Especially in Australia and Canada. That's not to say there weren't any duds. Earlier this month I examined the three worst rebrands of 2013. Today I’m switching gears and focusing on the best. While it's…
23
Sep
Sep
5 Reasons NOT to Rebrand (Redux)
It frustrates me when companies waste their time and money. One of the easiest ways to do this in business is to move forward with a rebranding project when you aren’t ready. Last year I gave five great reasons to rebrand. This year I thought…
05
Sep
Sep
Dejahoo. Yahoo Unveils New Logo.
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…
11
Feb
Feb
American Airlines. What you can learn from a failing attempt to “rebrand.”
A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years. The beloved AA and diving eagle logo designed in 1967 by Massimo Vignelli, are heading…
31
Jan
Jan
The Microsoft Rebrand. What Could Have Been.
One of the most exciting things I’ve followed in the wake of Microsoft's rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, it was so well-received by…
07
Jan
Jan
How to Rebrand: 10 Questions You Must Ask Before You Start
Thinking about rebranding your company? Here are ten essential questions you must have the answers to before you begin. 1. Why are we rebranding? 2. What problem are we attempting to solve by rebranding? 3. Has there been a change in our competitive landscape that…
17
Dec
Dec
The Best Rebrands of 2012
Last week I discussed what were in my opinion the five worst rebrands of 2012. The major theme running through these fragmented, incomplete messes was the fact that they were not rebrands, rather incoherent logo redesigns called "rebrands." This week I’m looking at the three…
10
Dec
Dec
The Worst “Rebrands” of 2012
Talk about disasters. This year saw a number of well-known brands attempting to "rebrand" themselves and ending up with results that, unfortunately, give branding—and rebranding—a bad name. 2012 set a new standard for brand stupidity. The disasters outlined below are not examples of real rebranding.…
01
Oct
Oct
Microsoft and eBay: Rebranding? Or Refreshing?
There's been a lot of talk over the internets the last few weeks in regards to big brands' rebranding efforts. On August 23, 2012 Microsoft unveiled its new logo, the first update of its kind in last 25 years for the Redmond-based software giant. More…