Communications | Urban Jungle
26
Feb
Feb
Coca-Cola’s Bold Move to “Tell the Truth” Not the Real Thing
On January 14th 2013, Coca-Cola launched an advertising campaign aimed to "tell the truth" about its products. The campaign is Coke's offensive play against the rising criticism of fast food and sugar filled products and an attempt to retain consumer loyalty by being "honest." Unfortunately…
14
Apr
Apr
Are You a Marketing Hostage?
What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…