Branding | Urban Jungle - Part 2
04
Feb
Feb
Freedom to Fail
The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. [columns] [col_2]Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about…
03
Feb
Feb
Blackburn on CBC Radio One Calgary
On February 3rd, Urban Jungle founder, Craig Blackburn had the opportunity to speak on CBC's Calgary Eyeopener, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
02
Feb
Feb
Why Rebrand Alberta (For Free)?
Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this?…
17
Jan
Jan
You Can Be More
It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
12
Jan
Jan
8 Reasons Why You’re Going to Smoke Your Competition (Redux)
This is an article I posted back in 2009. Rescued from the archives, it is just as relevant today as it's ever been. 1. Your vision is crystal clear. Your corporate vision and mission inspire everyone. Your employees know why the company exists, where the…
10
Jan
Jan
The Gloves Are Off!
Or are they? Only time will tell. If you haven't already heard, this week spells the start to what could be one of the biggest shake-ups to the Internet since its creation over 30 years ago. As of Thursday, January 12, 2012, professionals on behalf…
08
Dec
Dec
Anyone Can Play Drums
Grab those two little sticks. Sit down and get comfortable behind those shiny round thingies, and start tapping the sticks on the white flat parts of the round thingies. See? You’re playing the drums! Woot woot!! You can also fill your cavities, or prescribe your…
25
Nov
Nov
7 Habits of Highly Effective Brands (Redux)
The following is a post I wrote in 2008. I feel it's important to share it again, because the more things change, the more they stay the same. Over the years we've been challenged quite a bit on brand. "I don't believe in this branding…
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
27
May
May
The Genius of Johnny (Cupcakes)
I thought for my inaugural Urban Jungle post I would talk about stuff that I really like. T-Shirts, Fancy Typography, Branding and Baked Goods! Johnny Cupcakes does not, contrary to popular belief, sell cupcakes rather an awesome looking clothing line....but let's be honest, the clothing…