Branding | Urban Jungle
29
Nov
Nov
[Br]eaking [Br]and: 10 Signs Your Brand is Ready to Blow
Like Walter White of AMC's Breaking Bad, you might be finding your business is struggling and you're not quite sure what the underlying issues are. Even worse, you might not even notice your business is struggling and you're failing to see the warning signs of…
03
Dec
Dec
The Importance of Brand Colours
Colour. It's arguably the most important component of a strong and easy to recognize brand identity. Without colour, brands wouldn't exist in our minds quite the same way. What if we were to change the colours of a few of the world's most recognized brands?…
26
Nov
Nov
Reinforcing Brand Through Interior Design
Retail brands like Apple get it. Hospitality brands like Hudsons Canadian Taphouse get it. Arts and culture-focused brands like the AGA get it. But interior design is an often overlooked aspect of reinforcing brand in both the corporate and professional environments. This company clearly doesn't…
26
Sep
Sep
Cool Brands Do Video. Do You?
We’ve all seen amazing promotional marketing videos before. Whether they're funny, inspiring, shocking, or heart felt, some companies do video exceptionally well. They tell great stories and as a result they connect us with their brands in ways others cannot. Traditionally only mega-brands and companies…
22
Aug
Aug
What Business Are We In Again? (When Diversification Leads To Disaster)
As companies diversify, they often drift further from their founding purpose. The original brand strategies that made them distinctive, compelling, and drove their success become less and less connected to the companies they are trying to become. Unfortunately, when brands become unclear in the minds…
02
May
May
Inspire Alberta – Creating the Alberta Brand
The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
25
Apr
Apr
5 Reasons to Rebrand (Redux)
Why rebrand? And when I use the term "rebrand", I'm not talking about creating a new logo. I'm talking about redefining your mission, position, and strategy. When is it time to chart a new course? Here are five great reasons to seriously consider rebranding your…
18
Apr
Apr
Alberta Election 2012: Party Branding. Who Gets a Passing Grade?
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
12
Apr
Apr
Community Branding: Where to Start? (Part 1)
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…
07
Feb
Feb
Blackburn on CBC Radio One Edmonton
Urban Jungle founder, Craig Blackburn speaks with Rick Harp and Lydia Neufeld on CBC's Edmonton AM, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.