The optimist in me likes to think something big in Alberta is happening — a monumental shift in the way Albertans think. The recent Alberta election was surprisingly one of the most emotional and passion-infused elections I can recall, with the PCs staving off the…
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads…
Community branding seems to be a growing trend across Alberta over the past few of years with places like Leduc, St. Albert, Strathcona County, Mayerthorp and even downtown Fort McMurray taking up the call. The biggest challenge any community faces when tackling the concept of…
Urban Jungle founder, Craig Blackburn speaks with Rick Harp and Lydia Neufeld on CBC's Edmonton AM, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
The following is an excerpt from the introduction to Alberta’s brand as it appears on the official government website. [columns] [col_2]Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about…
On February 3rd, Urban Jungle founder, Craig Blackburn had the opportunity to speak on CBC's Calgary Eyeopener, about some of the problems facing the Alberta branding debacle. Listen to the podcast by clicking the play button below.
Earlier this week, Urban Jungle announced it is offering to rebrand Alberta at no charge to the province. It seems this issue has raised a few brows and lots of questions. People want to know why the heck are we are offering to do this?…