Blog
The purpose of this blog isn’t to exercise our writing skills.
It’s to inspire you and provide a place for insightful discussion.
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26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
20
May
May
Case Study: RunWild Marathon
Overview The Leading Edge RunWild Marathon is challenging, competitive and fun event with races designed for every level of runner. Events include the Marathon, Half Marathon, 10K, 5K, and the WildOnes Kids MaraFun. Created and managed as a non-profit organization, the Leading Edge RunWild Marathon…
Urban Jungle Launches a Facebook App for RunWild Marathon
For Immediate Release: Urban Jungle Launches a Facebook Application for RunWild Marathon Edmonton, AB, April 22, 2011 — Brand marketing firm, Urban Jungle, today announced the launch of an innovative Facebook application for the runners of the RunWild Leading Edge Marathon. According to Urban Jungle,…
22
Apr
Apr
Edmonton Branding Firm Launches Innovative Marathon Timing App for Facebook
Edmonton, AB, April 22, 2011 — Brand marketing firm, Urban Jungle, today announced the launch of an innovative marathon timing application for Facebook. According to Urban Jungle, the application is designed for Leading Edge RunWild Marathon, and is intended to post runners' times live to their individual…
06
Apr
Apr
Case Study: Micralyne
Overview: Micralyne is an internationally recognized, award winning, Edmonton-based Micro-Electrical-Mechanical-Systems (MEMS) foundry. As pioneers of the 21st century, Micralyne helps make our world a smaller place by developing and manufacturing some of the smallest mechanical structures in existence for the communications, life sciences, energy, and…
31
Mar
Mar
The Jungle goes to Hollywood!
That’s right! On April 29th 2011, we’re off to Hollywood to hang out with some of our coolest clients and rub shoulders with celebrities. Nothing could be further from reality for this Alberta team, which is why we can't wait to jump on a plane…
Kensington Takes Home Honours at Edmonton’s Awards of Excellence
Congratulations to our client, Kensington Master Builders for recently taking home the Canadian Homes Builders' Association award for Best Home Over $1,000,000. The Broughton, is a luxurious estate home in the Crimson Leaf Estates subdivision just minutes south of Sherwood Park. Unfortunately the CHBA eliminated…
Case Study: Celebration Homes
Overview: Specializing in elegantly crafted homes that are both practical and sophisticated, Celebration Homes is building an thriving reputation on four key principals — craftsmanship, choice, character, and consistency. Established by 20-year custom home building professional, Randy Ettinger in 2009, Celebration Homes is staffed with…
06
Feb
Feb
Superbowl’s #Adbowl Extravaganza
I have to be honest I spent more time scanning the #AdBowl hashtag comments on Twitter than I did watching football today. The game was great, but the online activity was incredibly interesting. The ups, the downs, the love, the hate—it had it all. While…
31
Jan
Jan
Just in Case There’s Any Doubt…
Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often…