One of the latest controversies to spin its web around the 2010 Olympics in Vancouver deals with sponsorship or better yet the lack thereof. Many large corporations have been selected to play and pay the part to be the financial backbone of these winter games;…
Stylized Graphics Set Tone (& Texture) for 2010 Games Upon first glance I immediately thought “there is something different about the way Vancouver is presenting their Olympics”; it wasn’t until my second that I realized what it truly was. Vancouver 2010 was completely photography free.…
When one thinks of branding it is not uncommon to have logos and punchy tag lines pop into one’s head. In fact just mention the word Nike and it is almost impossible to avoid thinking of the infamous “Swoosh” and “Just Do It” tag line.…
A glimpse into the ethereal experience that is Vancouver. This video has it all, beauty, mystery and sensuality. Thank you InnerLife Project & Linda Ganzini; you've inspired me to want to share the beauty of my city.
For the entire month of February Urban Jungle will have on-site press coverage in Whistler at the 2010 Olympic Games. Danna Beatty, Urban Jungle’s newest marketing rockstar will be blogging from the front lines; discussing the awesome and the ugly of the Games. From branding,…
What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…
I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and I swear the feeling never gets old. The packaging is beautiful. Everything is laid out perfectly. All you…
Next time you are at the zoo you might notice a 10-ton elephant tethered by a flimsy rope to a 3-foot pole. The elephant has been trained to believe it has no choice about staying in its current position. And so it is with the…