Craig | Urban Jungle - Part 7
22
Jul
Jul
Edmonton Loses the Indy! (and 21 Ways to Save It) Part 2 of 2
The ripple effects of losing an event like Indy will be detrimental to our City. Vancouver didn't know what they had until they lost it—and the same is going to happen to Edmonton if we're not more cognizant of our weaknesses and threats. The only…
15
Jul
Jul
Edmonton Loses the Indy! (Part 1 of 2)
This is next year’s headline. I’m calling it right now. No, I’m not an oracle, and no I didn’t ask Zoltar, but I can show you why we’re going to lose what could be (should be) a world-class Edmonton-based event. Let’s start by looking at…
08
Jun
Jun
A New Twist on Animals in Advertising
Are you as sick of seeing animals in ad campaigns as I am? Usually their presence in ads is completely irrelevant to the product or service they are selling, and generally they're used as a ploy to distract you from how bad the product or…
01
Jun
Jun
A Toast to Georgie and Young Edmonton
A couple of Fridays ago I rolled up to a bar I’ve been to many times, and as we rounded the corner from the alley to the front street I proclaimed, “no worries, there’s never been a line up here.” Approaching the door I realized…
03
Feb
Feb
Nokia’s “World’s Biggest Signpost”
This is one of those wish-I-thought-of-that ideas. An absolutely brilliant interactive advertisement from my favorite Sweedish agency, Farfar.
02
Feb
Feb
Vancouver City
A glimpse into the ethereal experience that is Vancouver. This video has it all, beauty, mystery and sensuality. Thank you InnerLife Project & Linda Ganzini; you've inspired me to want to share the beauty of my city.
14
Apr
Apr
Are You a Marketing Hostage?
What is the biggest marketing issue facing companies today? Some might say it’s developing new approaches as the traditional mediums become increasingly obsolete. Others might say it’s demonstrating marketing’s ROI. While others might even say that given the world economy it’s simply a basic need…
18
Mar
Mar
Battle of the Brands: Apple vs. Everyone Else
I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and I swear the feeling never gets old. The packaging is beautiful. Everything is laid out perfectly. All you…
16
Oct
Oct
Urban Jungle Shakes the Shackles of the Hourly Rate
Next time you are at the zoo you might notice a 10-ton elephant tethered by a flimsy rope to a 3-foot pole. The elephant has been trained to believe it has no choice about staying in its current position. And so it is with the…