Craig | Urban Jungle - Part 5
17
Jan
Jan
You Can Be More
It happens with virtually every company we work with. As we go through the discovery process and we learn about our clients, we begin to see the truth unfold. The truth about what could be. Naturally this is very inspirational to us, and it's one…
12
Jan
Jan
8 Reasons Why You’re Going to Smoke Your Competition (Redux)
This is an article I posted back in 2009. Rescued from the archives, it is just as relevant today as it's ever been. 1. Your vision is crystal clear. Your corporate vision and mission inspire everyone. Your employees know why the company exists, where the…
10
Jan
Jan
The Gloves Are Off!
Or are they? Only time will tell. If you haven't already heard, this week spells the start to what could be one of the biggest shake-ups to the Internet since its creation over 30 years ago. As of Thursday, January 12, 2012, professionals on behalf…
06
Jan
Jan
Naming Your Company (Part 2)
Last month we looked at some of the difficulties in finding the perfect name for your company. Today we're looking at what strategies the world's biggest, most well-known brands have used to find theirs. Perhaps their approach can teach you something. What are the different…
08
Dec
Dec
Anyone Can Play Drums
Grab those two little sticks. Sit down and get comfortable behind those shiny round thingies, and start tapping the sticks on the white flat parts of the round thingies. See? You’re playing the drums! Woot woot!! You can also fill your cavities, or prescribe your…
05
Dec
Dec
Naming Your Company (Part 1)
Naming your company is pretty easy stuff. Ya right! If you have ever started a new business, you'll know that finding the perfect name for your company is also arguably one of the most torturous aspects. Getting the right name is unbelievably important. Why? Well,…
25
Nov
Nov
7 Habits of Highly Effective Brands (Redux)
The following is a post I wrote in 2008. I feel it's important to share it again, because the more things change, the more they stay the same. Over the years we've been challenged quite a bit on brand. "I don't believe in this branding…
17
Nov
Nov
Cherish Your Identity
Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. And for these people, that’s all it will…
09
Nov
Nov
Remember When You Were a Kid?
There's nothing more I need to say. This short video speaks for itself. It's why we do what we do.
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…