Colour. It’s arguably the most important component of a strong and easy to recognize brand identity.

Without colour, brands wouldn’t exist in our minds quite the same way.

What if we were to change the colours of a few of the world’s most recognized brands? How do your impressions change? Does Starbucks look like an calming place for coffee and conversation? Does Google appear stronger or weaker? Are you more, or less confident in Apple?

Choosing the right brand colours often goes unnoticed, but with colour affecting over 60% of the consumer’s purchasing decision, choosing the wrong brand colours can literally make or break a company’s success.

So, what do colours say about your brand?

California-based market research company, Marketo teamed up with design studio, Column Five to create a stunning and enlightening infographic on the importance and meaning of colour. I have redesigned and adapted this infographic for Canadian use below.