Most people who have worked with me know that I love the emotional side of marketing. The killer copy, the ridiculous designs, the soundtrack—the audience experience. Truth be told, I am actually more in love with results. While the analytical side of marketing isn’t often considered sexy, it solidifies what we’re doing and why we’re doing it.

Here are 2 quick videos on social media that make stats supersexy.

Is social media a fad? Or is it an evolution in the way humans communicate? You decide.