Year after year we see an endless parade of beer advertisements. Most—even the memorable ones—fail to move a keg, can or bottle out of the warehouse. Why?
Blog / News / By Tag / Positioning
As a branding professional, naturally I’m very interested in what political parties are doing to effectively position themselves, especially come election time. As the 2012 Alberta Election draws near, with little time on our hands and in many cases unable to read through the loads of content on party websites, how effectively are the parties communicating to Albertans in one minute or less? Continue reading »