As it turns out, 2013 was a pretty solid year for rebranding. Especially when compared to 2012. Still, some rebrands managed to bonehead their way to stardom and here-within are my top three picks for the worst rebrands of 2013.
Blog / News / By Tag / JC Penney
But is acknowledgement enough? In an attempt to bounce back from a disastrous 2012, JCPenney (or is it JCP?) recently launched an ad campaign said by AdWeek to be "admirably and brutally honest."