As it turns out, 2013 was a pretty solid year for rebranding (especially when compared to 2012). Still, some rebrands managed to bonehead their way to stardom and here-within are my picks for the three worst rebrands of 2013. 3. Yahoo!: If ever there was…
Since Marissa Mayer took the helm as CEO last year, search engine challenger brand, Yahoo kept itself pretty busy with acquiring Tumblr, overhauling Flickr, redesigning its email service, and fine-tuning its fantasy sports offering. After a year of progress, Yahoo announced in early August its…