loyalty | Urban Jungle
17
Nov
Nov
Cherish Your Identity
Too often we hear statements like, “It’s just a logo,” or “Logo’s aren’t that important—people put too much emphasis on them.” When an identity is belittled to the point of being called a logo, this is true. And for these people, that’s all it will…
26
Oct
Oct
Lovemarks (Redux)
"Lovemarks" is a marketing term coined a few years ago by Kevin Roberts, CEO Worldwide of the advertising agency Saatchi & Saatchi. Roberts intended for the term to replace the idea of brands as he claimed, "Brands are running out of juice." Personally I think…
18
Mar
Mar
Battle of the Brands: Apple vs. Everyone Else
I realize some people find issues with Apple, but let’s face it, buying an Apple is an awesome experience. I bought my 3rd Mac last week and I swear the feeling never gets old. The packaging is beautiful. Everything is laid out perfectly. All you…